Let me begin with an urban nightmare masquerading as retail dream. Bluewater is a mega-mall shopping complex outside London, and a vast experiment in consumerism. A £375m, 240 acre, self-contained world replete with not only 1.5 million square feet of lettable space spread over 325 fashion shops and other retail outlets; there are three full-blown leisure villages offering multi-screen cinema, outdoor plazas, food courts, night-time bars, public art works and a rock-climbing wall. It is an internalised, predictable, controlled, safe and sterile arena. It is a place that suggests that we are only citizens in so far as we shop or consume. It is a place that suggests that we know what we want, and we know where to find it. Bluewater is a place where there are no surprises.